THAT ARTS GROUP
That Arts Group (TAG) is a Toronto-based arts organization dedicated to bringing people together through storytelling, creativity, and community. Through its professional ensembles and productions, including That Choir and That Theatre Company, TAG creates meaningful artistic experiences that connect artists and audiences through exceptional music and theatre.
At the heart of TAG's work is a commitment to accessibility, inclusion, and artistic excellence. The organization believes that great art should be available to everyone and proudly offers all events on a pay-what-you-can basis, ensuring that financial barriers never prevent participation in the arts.
By fostering collaboration, championing diverse voices, and creating space for both emerging and established artists, TAG is building a vibrant artistic community where creativity thrives and everyone belongs.
Craig Pike
Artistic Director
Craig Pike is a conductor, arts leader, and performer based in Toronto. As the founding Artistic Director and conductor of That Choir, he has spent nearly two decades building one of Canada's most distinctive professional vocal ensembles, leading concert productions, recordings, educational initiatives, and touring projects across the country. He is also the founder and Executive Director of That Arts Group, where he oversees a growing family of ensembles and programs dedicated to artistic excellence, storytelling, and community engagement through music. In addition to his work in the choral arts, Craig is a Dora Award-nominated actor who has appeared in more than forty productions across Canada, including four seasons with the Shaw Festival, and is the founder of That Theatre Company. His work across music, theatre, and arts leadership is guided by a belief in the power of the arts to foster connection, inspire empathy, and strengthen communities.
